December 9, 2023
How to get account managers to ask better questions
Why do account managers miss new account growth opportunities in client meetings? Often it’s because…
September 13, 2023
Why agency account managers struggle to think ahead
Do you struggle to think ahead about your clients? I speak to multiple account managers (AMs)…
September 11, 2023
Account managers need to know this about client budgets
Results of a study have come out called "Building trust and revenue with existing clients".…
September 11, 2023
What are the legalities of using AI for agencies?
Many agencies are using generative AI tools but some are concerned about: Client confidentiality i.e.…
May 11, 2023
How a copywriting agency is embracing generative AI
Agencies use generative AI tools to make internal workflow more efficient and teams more productive.…
March 31, 2023
Why Account Managers need a point of view on AI
Unless you’ve been living under a rock since December 2022, you’ll know generative AI has…
February 7, 2023
Why hybrid account managers struggle to grow accounts
There’s an account growth problem for agencies with hybrid account managers. When I say ‘hybrid’…
January 26, 2023
9 ways to de-motivate an agency account manager
While preparing for a seminar with David C Baker, I’ve been reflecting on what de-motivates…
April 22, 2022
5 red flag moments when your account is at risk
There are a few 'red flag' moments every agency account manager needs to look out…