FOR AGENCY LEADERS
Grow the clients you already have
One of your biggest growth opportunities is already sitting inside your existing client base. And your client-facing team is closest to it.
When they understand what clients are trying to achieve, ask the right questions and bring relevant ideas, clients experience a proactive, commercially switched-on agency. You also get better visibility of future spend and a more reliable forecast.
When that isn’t happening, opportunities get missed and more of the client’s spend goes elsewhere.
I help agency owners work out why account growth isn’t happening consistently and what needs to change.
I don’t start with training. I start by working out whether the problem is team capability or the conditions around them: priorities, roles, management, process and commercial support.
Every engagement starts with a two-week Account Growth Diagnostic. You get a written diagnosis, three ranked priorities for the next 90 days and a clear recommendation for what to do next.
Sometimes that recommendation is not to spend money training the team.
Account Growth Diagnostic. Two weeks. £2,500 + VAT.
WHY NOW
Two things are changing at once
AI is taking on more of the delivery work agencies have traditionally charged for. That puts more value on the things that are harder to automate: judgement, commercial thinking and trust.
Your client-facing team sits right at that point. In some agencies that means traditional account managers. In others, specialists also own part of the client relationship. Either way, their role is becoming more commercially important.
There’s another pressure too. Agency leadership teams are being asked to forecast future revenue with much greater confidence. For PE-backed agencies in particular, the scrutiny is even sharper: where is next year’s revenue coming from?
A significant proportion should come from clients you already have.
Yet Gartner found that only 28% of sales leaders say their account management teams regularly achieve their cross-sell and growth targets. Their research also points to the bigger issue: if the people managing existing clients are not identifying and progressing growth opportunities, the whole existing-client growth engine stalls.
WHY IT WORKS
Why skills training alone won’t fix it
Account growth isn't just a skills problem. It's a structural one. The Account Accelerator™ model is built around three interdependent levers — all three are needed, or the whole thing falls over.
Consultancy Capability
Which clients to focus on, what opportunity looks like, where the relationship risk is, what your current client contact rhythm looks like and what success means commercially.
Cultural Continuity
The ability to have confident business-level conversations, spot opportunities, propose ideas and ask for referrals without it feeling like a pitch.
Commercial Clarity
Account growth built into how your agency operates - a repeatable rhythm, not something that depends on one person’s instinct or memory. KPIs aligned, a forecasting process, client impact meetings and ongoing client listening.
Ideas and support for entrepreneurial account managers
Sign up for (almost) weekly:
• Practical tips for becoming a commercially aware client advisor
• Insights from agency industry leaders, strategists and podcast guests
• Trends shaping the marketing services industry and what they mean for your role
• Early access to training, events and behind-the-scenes updates
Our Programmes
Account Management Skills Training
Each programme meets your team where they are and takes them where you need them to be.
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Account Accelerator™
The flagship 12-week programme for ambitious client leads.
Turn account managers into confident, strategic growth partners using AI-enabled tools and real-world coaching.
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Account Booster
Tailored group training for your whole agency team.
A one-week, high-impact training programme combining group workshops, pre- and post-assessments and one-on-one coaching to embed proactive, consultative client growth habits.
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Account Kickstarter
Online, self-directed learning for new or developing account managers.
Gain the essential skills to confidently retain and grow client accounts. Includes a practical “AI for Account Managers” bonus module.
What agencies say
“We landed a $200k project from an existing client - thanks to the Account Accelerator™
— Kayla Levasseur,
Senior Account Executive, Echo Delta
“Our account managers are more proactive about asking for referrals and presenting new ideas to clients”
— Richard Long,
Director of Strategy & Communications, Earthware
“The whole team is thinking differently about their relationships - identifying and escalating opportunities much more proactively.”
- Ann Melinger,
Chief Executive officer, bink.
book a discovery call
Let’s find the right fit for your agency
I’m Jenny Plant, founder of Account Management Skills.
I believe every account manager deserves to feel confident leading commercial conversations - without feeling “salesy.”
If you’re considering training or coaching for you or your team, book a 20-minute discovery call with me for a no obligation chat about your unique situation.
Hosted by Jenny Plant, this podcast is for you if you are an agency leader or managing the client relationship in a creative agency
The aim of the podcast is to share insights and tips to help you add more value to the client’s business, strengthen your relationships with your clients, develop your skills in account management and grow your agency’s business.
Listen on:
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Creative Agency Account Manager Podcast
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our free 3 min AI readiness quiz
How AI-ready is your account management team?
Find out in 5 minutes with our free quiz - and discover where your biggest growth opportunities lie. You’ll receive a personal assessment and a recording of the latest ‘AI for Account Managers’ webinar.
