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CONFIDENT ACCOUNT MANAGEMENT

Grow the clients you already have. As a team.

Your biggest growth opportunity is already in your client base. We help agencies act on it — without the pushy sales tactics that feel wrong for client relationships.

See how it works

Ideas and support for entrepreneurial account managers

Sign up for (almost) weekly:

• Practical tips for becoming a commercially aware client advisor
• Insights from agency industry leaders, strategists and podcast guests
• Trends shaping the marketing services industry and what they mean for your role
• Early access to training, events and behind-the-scenes updates

Why skills training alone won't fix it

The DBA surveyed 675 clients in 2024. Nearly half said their agency relationship feels too transactional.

In a market where clients are reviewing their agencies more often and budgets are tighter, ‘transactional’ is a warning sign.

Most agencies try training first. The team comes back motivated, tries a few things... and within weeks it's back to business as usual.

That's because account growth isn't just a skills problem. It's a structural one.

After delivering training for agencies since 2010, I built the Account Accelerator[TM] around three interdependent levers. Think of them as a three-legged stool - you need all three, or the whole thing falls over.

Commercial Clarity - the strategy lever

Which clients to focus on, what opportunity looks like and what success means commercially. Without this, your team is working without a compass.

Consultancy Capability - the skills lever

The ability to have business-level conversations, spot opportunities and present ideas and ask for referrals without it feeling like a sales pitch.

Cultural Continuity - the process lever

Account growth built into how your agency operates — not dependent on a few motivated individuals having a good month.

Most agencies have one or two of these. Few have all three. That's why growth feels inconsistent - and why it always seems to fall to the same people.

The Account Accelerator[TM] builds all three.

Our Programmes

Account Management Skills Training

Each programme meets your team where they are and takes them where you need them to be.

Account Accelerator™

The flagship 12-week programme for ambitious client leads.
Turn account managers into confident, strategic growth partners using AI-enabled tools and real-world coaching.

Learn more
Account Booster

Tailored group training for your whole agency team.
A one-week, high-impact training programme combining group workshops, pre- and post-assessments and one-on-one coaching to embed proactive, consultative client growth habits.

Learn more
Account Kickstarter

Online, self-directed learning for new or developing account managers.
Gain the essential skills to confidently retain and grow client accounts. Includes a practical “AI for Account Managers” bonus module.

Learn more

What agencies say

“We landed a $200k project from an existing client - thanks to the Account Accelerator™

— Kayla Levasseur,
Senior Account Executive, Echo Delta

“Our account managers are more proactive about asking for referrals and presenting new ideas to clients”

— Richard Long,
Director of Strategy & Communications, Earthware

“The whole team is thinking differently about their relationships - identifying and escalating opportunities much more proactively.”

- Ann Melinger,
Chief Executive officer, bink.

Featured

Account Managers as Agency Growth Drivers

May 27

Next event

Featured

Account Managers as Agency Growth Drivers

Many agencies want more revenue from existing clients, but don’t yet have a simple, shared way of making that happen. In 60 minutes, you’ll see a practical framework for client-centric account growth, how to build on “doing great work” so it also drives growth, and some small shifts in structure, expectations and culture that help your team grow accounts confidently without feeling pushy.

Register now

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book a discovery call

Let’s find the right fit for your agency

I’m Jenny Plant, founder of Account Management Skills.

I believe every account manager deserves to feel confident leading commercial conversations - without feeling “salesy.”

If you’re considering training or coaching for you or your team, book a 20-minute discovery call with me for a no obligation chat about your unique situation.

Book a 20-minute call