Account Kickstarter
The Account Kickstarter is a self-directed, eight session, online audio and e-book programme for agency owners and account management leaders.
You’ll learn tried and tested trusted strategies agency account managers can use to develop ‘trusted business advisor’ status with clients, spot commercial opportunities in meetings – and present them to clients with confidence.
Plus how to ask for referrals and recommendations (without feeling ‘pushy’), reduce client risk, create effective client development plans and delight your clients – and other essential skills you need to maximise account growth.
The Account Kickstarter is suitable for account managers at every level who are responsible for retention and growth. It’s also suitable for agency owners and client services directors who want to increase retention and growth.
Regardless of your level of experience, if you’re responsible for keeping and growing accounts – or motivating/inspiring other people to do so – you will get value from this training.
By the end of this course, you’ll know:
Why agency culture is vital for growth
How to develop an entrepreneurial mindset
How to move from order taker to trusted advisor
How to uncover commercial opportunities and propose ideas to clients in meetings
How to create a compelling business case for new project ideas
How to ask for referrals with confidence
Why reducing relationship risk should be part of your retention strategy
How to delight clients and maximise growth
Jenny Plant - Founder, Coach & Trainer
I’m Jenny Plant – the creator of the Account Kickstarter – an online training and resource kit that’s designed to help you develop the essential skills you need for account growth.
With 30 years experience in account management, I know that having the right strategies, systems and processes in place is crucial for consistent account growth.
Which is what inspired me to create this training. It contains tried and tested strategies – and examples of best practice – from my experience of training hundreds of account managers and directors on account growth since 2016.
My company Account Management Skills is a training company dedicated to helping agencies retain and grow client relationships.
I left Publicis LifeBrands as General Manager in 2010 to start the training company after a career in account management and marketing client-side for an airline and pharmaceutical company.
I also host the podcast ‘Creative Agency Account Manager‘.
