Boost your client’s success and grow your accounts – a one-week course for agency teams responsible for client retention and growth
Account Booster programme
Our Account Booster course is for agency teams who want the skills and techniques you need to add more value to clients and grow your existing accounts in a fast- paced, action-packed format.
With 3 x 90 minute group training sessions spread over one week, you’ll get a crash course in the most effective strategies for adding more value to your clients, growing your accounts and increasing your agency’s bottom line.
Don’t let limited time hold you back from achieving your account growth goals. Sign up for the Account Booster today and take the first step towards boosting your team’s skills and growing your existing client business.
Here are the learning
outcomes you can expect:
Raise Your Value
Move from order taker to trusted advisor by understanding the highest level of value we provide to clients, how to position you and your agency as more strategic and propose new ideas without feeling salesy.
Focus Your Time
Focus your account growth actions on the right clients and right opportunities by categorising accounts & creating a relationship map.
Diagnose Your Client
Understand your client’s business, increase your confidence leading meetings & asking questions to uncover opportunities to add value. Be able to qualify potential opportunities before moving forward with proposals.
Increase your influence
Understand the most powerful ways to propose and present ideas by practicing behavioural science-backed principles of influence to overcome a client’s status quo bias.
book a no-obligation 20 min call to see if this programme might be a good fit for your agency team.
Jackie Harris - Marketing Consultant & Trainer
Jackie is a former agency Group Account Director who led programmes with clients such as IBM, Lotus Software, Hewlett Packard, Dell Computers, Blackberry, Cap Gemini, Capita Group and many ambitious tech start ups.
She went on to became a European Analyst Relations specialist for 8 divisions of IBM where she forged relationships on behalf of the client with Gartner, Forrester and all the leading analyst firms.
In the early 2000s she was invited by Weber Shandwick Technology run some in-house training sessions for new account executives and AMs. From there she went on to run ‘boot-camp’ training programmes for Edelman, Hotwire, Diffusion and other smaller agencies.
She runs in-house copywriting training for B2B organisations, and mentors student entrepreneurs via the University of Central Lancaster (UCLAN).
Jackie’s business, Brightspark Marketing focuses on B2B content marketing & training. She holds a BA in marketing and an MA in creative writing.
Here's what you can expect from the programme
- Three highly interactive and engaging training sessions, each packed with practical tips and techniques for growing your existing business.
- Pre and post one-to-one coaching session to ensure you maximise your
learning experience
- Expert guidance from a trainer with years of experience in the agency industry managing client relationships.
- Practical examples to follow so you can put your new skills into practice and see the results for yourself
Investment
The investment for the Account Booster mixed agency group programme is £6,500 (+VAT) per agency (a maximum of 8 people).
If you have any questions or would like to talk through your options, please send me an email to jenny@accountmanagementskills.com, or use the button to book a 20 minute free, no obligation call with me to discuss your options.
Book a call