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JENNY, THE TEAM AND THE PROGRAMMES

About Us

How sales training changed everything

After over two decades in agency account management (and a few years client-side in marketing for an international airline and a pharmaceutical company in Barcelona, Spain) I finally received sales training – and it changed everything.

I realised that selling isn’t about pressure or persuasion. It’s about curiosity, empathy and helping clients achieve their business goals.

That shift, from servicing clients to becoming a commercially aware advisor, is what led me to start Account Management Skills.

Since then, I’ve learnt that training alone isn’t always the answer. Sometimes the issue is skills. Sometimes it’s unclear roles, the wrong client focus, weak commercial processes or a lack of management follow-through.

So today, I start by working out what is actually getting in the way.

I help agencies make client retention and growth more predictable

Most agencies already have good people, good clients and plenty of ideas about how to grow.

The difficulty is working out where growth is getting stuck.

I look at three areas: which clients and opportunities deserve focus, whether the team has the skills and confidence to lead more valuable conversations, and whether the agency has a repeatable way to support account growth.

That gives us a clearer view of what needs to change before you invest time and money trying to fix it.

Diagnose first then choose the right solution.

I don’t assume every agency needs training.

We start with an Account Growth Strategy Session to understand what is already working, where growth or retention is getting stuck and what needs to change.

The answer might be leadership action, changes to your account growth process, targeted development for one or two people, team training, coaching or practical support implementing a new growth rhythm.

I’ll recommend the lightest intervention that is likely to make a difference.

Account growth strategy diagnostic

We believe in practical transformation, not theory.

The 3 pillars of predictable client growth

I look at three things when diagnosing what is helping or getting in the way of client growth:

Pillar 1

Commercial Clarity

Your strategy for account growth

This is about focusing time and energy on the right clients, understanding their world and how that aligns with your agency’s commercial goals. You’ll reduce churn, strengthen margins and stop chasing low-fit accounts. When the team knows where growth should come from - and how to spot it - forecasting becomes clearer and opportunities don’t get missed in delivery mode.

Pillar 2

Consultancy Capability

Your skills for account growth

This is about embedding a consistent, team-wide approach to account growth so it doesn’t rely on one or two individuals. The skills, behaviours and systems become part of your internal playbook. That gives you a stronger forecast, a better client experience and a more resilient agency. Growth stops being ad hoc and starts becoming expected.

Pillar 3

Cultural Continuity

Your repeatable agency process for account growth

This is where account managers build confidence in growth conversations. Using behavioural science and practical tools we show them how to ask better questions, suggest ideas and handle commercial moments without feeling like they’re ‘selling’. As trust builds, they shift from reactive doers to valued advisors so growth becomes part of the conversation and not a separate task.

I’ve spent the last decade helping agencies work out what gets in the way of stronger client relationships and more predictable account growth, then helping them fix it.

Schedule a call

Agencies we’ve worked with

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  • Logo of Aspect featuring a stylized purple pyramid and the company name below
  • Colorful abstract symbols representing the word 'Earthware' with the text written below.
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  • Havas Life logo with red
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  • Slack logo with a white stylized letter 'S' on a black background
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The people behind ACCOUNT MANAGEMENT SKILLS

Led by Jenny Plant and supported by an experienced team

AMS is led by Jenny Plant and supported by an experienced team who share the same mission: helping agencies retain the right clients, grow existing accounts and make client growth more predictable.

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Jenny Plant

Founder and growth advisor

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Alison Reay-Jones

Business Support Manager

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Jackie Harris

Associate trainer

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Gerry Crawford

Associate trainer

Jenny Plant

Consultant, trainer and podcast host

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Jenny hosts the ‘Creative Agency Account Manager’ podcast, where she talks to agency leaders and client relationship experts about retaining clients, growing existing accounts and building stronger commercial account management.

She also speaks at agency events internationally and works with agency leaders and client-facing teams to understand what is getting in the way of client growth, then helps them put the right strategy, skills and ways of working in place.

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BOOK A CALL TO REVIEW YOUR CLIENT GROWTH APPROACH

Ready to future-proof your client relationships?

From team structure to commercial confidence to how you manage and grow accounts - this call gives you space to step back, assess what’s working and see how other agencies are approaching the same challenges.

Book a call