October 15, 2024
What to do when your client says they’ve found someone cheaper
An account director client of mine has been struggling with a client relationship. Unexpectedly, her…
August 8, 2024
Three ways to trip up your account manager
The account manager's role is hard. Some argue it's the hardest in the agency.
June 19, 2024
Why do clients ditch agencies?
Is the agency business model holding account managers back?
June 7, 2024
Why do your clients really buy your agency services?
Why do clients really buy your agency services? Most agencies want to understand what clients…
February 22, 2024
The trouble with account managers
I read as many reports I can about the state of agency account management and…
January 29, 2024
Is billing by the hour killing your account manager’s proactivity?
The account manager's job is to keep and grow client relationships. Given they're speaking to…
December 9, 2023
How to get account managers to ask better questions
Why do account managers miss new account growth opportunities in client meetings? Often it’s because…