August 15, 2012
Why all account managers need a strategic account review
A strategic review is an excellent way to keep the whole agency up to date…
July 27, 2012
5 reasons pitching is bad for business
The time taken to complete RFPs (request for pitch) documents and prepare and deliver a…
July 27, 2012
Top 10 common commercially damaging ad agency practices
How many of the following agency practices can you identify with? Over-servicing clients Following a…
June 27, 2012
5 reasons looking after current clients makes sense
The purpose of a business is to create and keep a customer, Peter Drucker In…