Account management skills developmentAgency Leadership November 11, 2013 Serious about good customer service? Map the client’s journey. What is a client journey? Your client's journey is the experience your customer has while… Jenny 0
Agency Leadership June 30, 2013 Do you really have to pitch to win business?…..[video interview] .....Marcus Cauchi doesn't think so. In this video interview Marcus offers advice to those working… Jenny 0
Agency Leadership June 4, 2013 What Moses taught you about selling media in the modern age When Moses came down from Mount Sinai he dropped the third and fourth tablet because… Jenny 2
Agency Leadership April 11, 2013 5 reasons most agency performance reviews are a waste of time Many ad agency leaders dread annual account management performance reviews. It's not that performance reviews… Jenny 0
Agency Leadership January 27, 2013 Client complaint = agency opportunity: a four-step process Regardless of how efficient or organised they are, one of the key challenges faced by… Jenny 0
Agency Leadership December 2, 2012 Why agencies need to stop costing and start pricing Clients don't buy a shovel, they buy the expectation of a hole - Tim Williams,… Jenny 0
Agency Leadership November 26, 2012 6 steps to effective delegating for agency leaders Don't get caught up micro-managing everything As you are promoted in an agency often your… Jenny 0
Agency Leadership November 22, 2012 From account manager to people manager – 4 principles You leave your boss not your job According to a survey by the Chartered Institute… Jenny 0
Agency Leadership November 12, 2012 From account handler to agency owner (video interview) Simon Oldridge from Man Plus Hatchet talks about what it takes to move from an… Jenny 0
Agency Leadership September 3, 2012 5 things you should be doing to reduce account management turnover Ad agencies are under pressure to search for new sources of business As most leaders… Jenny 0