Agency Leadership August 28, 2012 Are you asking your clients or strategic partners for referrals? Asking for referrals can be an efficient and effective way to gain more business One… Jenny 0
Agency Leadership August 20, 2012 4 reasons agency account handlers need negotiation skills training The skill of negotiating is one that needs to be learned and frequently practiced if… Jenny 0
Agency Leadership August 15, 2012 Why all account managers need a strategic account review A strategic review is an excellent way to keep the whole agency up to date… Jenny 0
Agency Leadership July 29, 2012 10 questions you should ask yourself if you want more clients to buy from you Are you being interesting or interested? 1. What does your ideal client look like? If… Jenny 0
Agency Leadership July 27, 2012 5 reasons pitching is bad for business The time taken to complete RFPs (request for pitch) documents and prepare and deliver a… Jenny 0
Agency Leadership July 27, 2012 Top 10 common commercially damaging ad agency practices How many of the following agency practices can you identify with? Over-servicing clients Following a… Jenny 0
Agency Leadership June 27, 2012 5 reasons looking after current clients makes sense The purpose of a business is to create and keep a customer, Peter Drucker In… Jenny 0