Improve Account Management Skills 6 ways to get your client to like you more (and why you should care) How much do you want to be liked by your client? Ask yourself some questions…JennyAugust 1, 2012
Improve Account Management Skills 4 steps to successfully negotiate with your client Whether you're trying to negotiate with your client and/or procurement department, haggling for the best…JennyAugust 1, 2012
Agency Leadership 10 questions you should ask yourself if you want more clients to buy from you Are you being interesting or interested? 1. What does your ideal client look like? If…JennyJuly 29, 2012
Agency Leadership 5 reasons pitching is bad for business The time taken to complete RFPs (request for pitch) documents and prepare and deliver a…JennyJuly 27, 2012
Agency Leadership Top 10 common commercially damaging ad agency practices How many of the following agency practices can you identify with? Over-servicing clients Following a…JennyJuly 27, 2012
Improve Account Management Skills 6 reasons asking great questions sets you apart from your competition The art and science of asking questions is the source of all knowledge. Thomas Berger,…JennyJuly 23, 2012