Agencynomics Big Event 2023 – Back to Basics (but watch out – there are some new basics in town!)
Amongst the distractions of the past few years, the emergence of new technology and changes in customer attitudes, what should you be doing to lead and grow your agency in the next 5 years?
What worked 5-7 years ago has evolved – are you moving forward?
An awful lot has happened in recent years – a global pandemic, the emergence of Web3, a hyper-focus on AI and customer attitudes and needs have evolved. The basics of scaling and leading our businesses have changed too.
This year, yes, we are going to get back to the ‘new’ basics and address the REAL challenges agency founders face every day that need fixing now.
We hear time and time again from agency leaders that sales and marketing, building a pipeline, service delivery, retaining and hiring talent, managing cash flow and finances are among the greatest callenges.
With this in mind, we will consider how technology is affecting businesses and how agencies can use new and emerging services to help them and their clients solve problems, quickly and efficiently.
Across the day, we’re going to address these new fundamentals of growing your agency. We’ll consider mindsets, sales and marketing, financial intelligence, operational delivery, client centricity, people and culture – all the vital ingredients to running and scaling a healthy and happy agency.
A huge thanks goes to our headline sponsor this year – Hybrid Legal. Ryan, Alan and the team have been huge supporters of the Agencynomics community, providing legal advice across a range of areas for many agencies. They are fast becoming the ‘go to’ legal firm for the agency industry. Have a look and see if you they might be a good fit to help your agency – www.hybridlegal.co.uk
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HOST
We thrilled to welcome Clair as our host for this year and really excited for the energy and knowledge she bring. Continuing our theme of agency owners hosting, Clair is passed the baton of responsibility from last year’s hosts Dan & Lloyd Knowlton.
Co-founder of Manchester based digital marketing agency Serotonin, Clair’s own experiences of growing her agency will help her connect you to all of the content you’ll hear on the day.
SPEAKERS
Kathryn Strachan, CopyHouse, Activating your network- Building and using your personal brand to grow your agency
Many of us spend considerable time and money on building our network but few then look to drive value from it. A new basic in 2023 is to grow a network, develop a personal brand for yourself and use this ‘fame’ to drive connections and conversations back into your agency.
Kathryn Strachan, founder of CopyHouse, epitomises this approach and has focussed relentlessly on building a network and driving value through her personal brand.
In her talk, she’ll share her story of how she’s approached it, what she’s learned and why it’s a new basic every agency founder should consider.
Lucas Bergmans, Brandside CMO – Ask me anything
During this session, you’ll get the chance to peek behind the curtain and ask those questions you’ve been dying to ask an experienced, senior brand side marketer, but never do for fear of putting them off (they’re likely a prospect after all!). Lucas will be centre stage with a microphone to take and answer any of your questions to help you understand the mindset and perspective of a CMO in 2023. Think you know everything? This might reveal some new basics…
Lucas was most recently Group Brand Marketing Director at used car marketplace Cazoo, part of the founding team. He spent the first 15 years of his Marketing career on major FMCG brands such as Old El Paso, Haagen-Dazs, Heineken and Pepsi. The last eight years have been spent in marketing leadership roles at MoneySuperMarket, Aviva and Cazoo.
More speakers to be announced…
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The event is only for founders, leaders and owners of agencies (nb. this event is not for recruitment agencies or estate agencies. If you are unsure if your agency meets the criteria please email us at hello@agencynomics.com)
Sorry, but it’s not for non-execs, coaches, consultants or mentors and all attendees will be vetted.
We operate a strict no-sales environment at our events, even the sponsors will be following this code.
Agencynomics is a not-for-profit organisation, any profits made from our Big Events are invested back into the running of the community.
Tickets include:
1. The all-day conference
2. Breakfast
3. Refreshments in the breaks
4. Lunch
6. Option to join us for drinks afterwards for some seriously fun socialising to make new friends and find potential partnerships.
Refunds – As we’re a not for profit organisation, we generally don’t offer refunds however tickets can be transferred to someone else. We’re all human though, so please contact us in exceptional circumstances.
We look forward to seeing you!
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A huge thanks goes to our event partners:
Headline partner: Hybrid Legal. Ryan, Alan and the team have been huge supporters of the Agencynomics community, providing legal advice across a range of areas for many agencies. They are fast becoming the ‘go to’ legal firm for the agency industry. Have a look and see if you they might be a good fit to help your agency – www.hybridlegal.co.uk
Event partner: Risk Box. Michael and Sam understand agency insurance in a way other business brokers don’t. They help creative companies cover their backs so they can continue to grow. If you want the right cover to help you sleep soundly at night, take a look at how RiskBox can – www.riskbox.co.uk
Event partner: Cactus Consultants. The driving force behind the Agencynomics Community and Big Events, the Cactus team live and breathe agency growth. Inspiring the now, next and future generations of agencies to thrive in one of the world’s most competitive industries – www.cact.us
After party partner: Pink Giraffe. Marketing and Advertising Agency ‘Talent’ experts. On a mission to help agencies make people the biggest asset to their business. Nel and her team are your in-house Talent Acquisition and HR Specialists. Partnering with agencies of all sizes, chat with Nel today to discuss your recruitment and retention requirements – www.yourpinkgiraffe.com
Animation partner: Salamandra UK. The lizards at Salamandra UK craft static and animated visuals in 2D, 3D, augmented reality, motion graphics and stop motion. Engage your target audience and have Salamandra create the perfect animation for your brand. Let your brand personality stand out from the crowd – www.salamandra.uk
