January 27, 2013
Client complaint = agency opportunity: a four-step process
Regardless of how efficient or organised they are, one of the key challenges faced by…
December 2, 2012
Why agencies need to stop costing and start pricing
Clients don't buy a shovel, they buy the expectation of a hole - Tim Williams,…
November 26, 2012
6 steps to effective delegating for agency leaders
Don't get caught up micro-managing everything As you are promoted in an agency often your…
November 22, 2012
From account manager to people manager – 4 principles
You leave your boss not your job According to a survey by the Chartered Institute…
November 12, 2012
From account handler to agency owner (video interview)
Simon Oldridge from Man Plus Hatchet talks about what it takes to move from an…
September 3, 2012
5 things you should be doing to reduce account management turnover
Ad agencies are under pressure to search for new sources of business As most leaders…
August 28, 2012
Are you asking your clients or strategic partners for referrals?
Asking for referrals can be an efficient and effective way to gain more business One…
August 15, 2012
Why all account managers need a strategic account review
A strategic review is an excellent way to keep the whole agency up to date…