February 7, 2023
Why hybrid account managers struggle to grow accounts
There’s an account growth problem for agencies with hybrid account managers. When I say ‘hybrid’…
January 26, 2023
9 ways to de-motivate an agency account manager
While preparing for a seminar with David C Baker, I’ve been reflecting on what de-motivates…
January 21, 2018
How The Best Agencies Do It
"How the best agencies do it", this is the title of one of the chapter's…
August 30, 2017
Looking at Your Agency’s Profitability
Creative agency profit margins 9.9 According to Sarah Golding, Institute of Practitioners in Advertising's Chairman…
August 2, 2014
Are you still charging by the hour?
In July 2014 the IPA (Institute of Practitioners in Advertising) ran a workshop attended by…
January 28, 2014
4 steps to growing existing business for Client Service Directors
So you've reached the most senior position of your agency's account management team and are…
November 11, 2013
Serious about good customer service? Map the client’s journey.
What is a client journey? Your client's journey is the experience your customer has while…
