Account management skills developmentAgency LeadershipGrow your business October 23, 2024 5 ways a new client services director can transform your agency I first met Emily Brown when she was a few months into her new role… Jenny 0
Account management skills developmentAgency LeadershipImprove Account Management SkillsNew to Account Management October 15, 2024 What to do when your client says they’ve found someone cheaper An account director client of mine has been struggling with a client relationship. Unexpectedly, her… Jenny 0
Account management skills developmentAgency LeadershipImprove Account Management SkillsTraining August 8, 2024 Three ways to trip up your account manager The account manager's role is hard. Some argue it's the hardest in the agency. Jenny 0
Account management skills developmentAgency LeadershipBusiness July 10, 2024 Will agencies need fewer project managers in the future? How the demise of the billable hour will affect agency roles… Agencies typically price… Jenny 0
Account management skills developmentAgency LeadershipImprove Account Management Skills June 19, 2024 Why do clients ditch agencies? Is the agency business model holding account managers back? Jenny 0
Account management skills developmentAgency LeadershipBusinessGrow your businessImprove Account Management Skills May 20, 2024 Why the account manager ‘permission line’ is stopping growth In 2019 Gartner conducted a study to understand why account managers were ineffective in growing… Jenny 0
Account management skills developmentAgency LeadershipGrow your business May 14, 2024 Why are account managers not cross selling and upselling during client meetings? Why are account managers not cross selling and upselling during client meetings? Jenny 0
Account management skills developmentAgency LeadershipGrow your business April 22, 2024 The importance of documenting your client results as a creative agency account manager Recently, I chatted to Tim Riesterer, Chief Strategy Officer at Corporate Visions. We discussed the… Jenny 0
Account management skills developmentAgency LeadershipBusinessGrow your businessImprove Account Management Skills April 4, 2024 How to solve a client’s business problem as an agency account manager Michael Farmer, a management consultant who has studied creative agencies for 30 years, said this… Jenny 0
Account management skills developmentAgency LeadershipGrow your business April 4, 2024 Why is the agency business model not working? Michael Farmer, the author of two key books in the agency industry ‘Madison Avenue Manslaughter’… Jenny 0