You can’t just expect clients to treat account managers as ‘trusted advisors’ because trust has…
JennyDecember 7, 2023
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Agency owners tell me they’re frustrated because their existing client accounts aren’t growing. But their…
JennyDecember 6, 2023
Do you struggle to think ahead about your clients? I speak to multiple account managers (AMs)…
JennySeptember 13, 2023
Results of a study have come out called "Building trust and revenue with existing clients".…
JennySeptember 11, 2023
Many agencies are using generative AI tools but some are concerned about: Client confidentiality i.e.…
JennySeptember 11, 2023
The iconic book “The Trusted Advisor” by David Maister and Charlie Green, contained an equation…
JennyJuly 26, 2023