Agency Leadership Do you really have to pitch to win business?…..[video interview] .....Marcus Cauchi doesn't think so. In this video interview Marcus offers advice to those working…JennyJune 30, 2013
Agency Leadership What Moses taught you about selling media in the modern age When Moses came down from Mount Sinai he dropped the third and fourth tablet because…JennyJune 4, 2013
Improve Account Management Skills Are you thinking strategically about your client relationships? Are you too busy managing the day-to-day delivery of projects to think strategically about your…JennyMay 16, 2013
Improve Account Management Skills How to explain what you do to a prospective client As an agency account manager you'll no doubt from time to time find yourself among…JennyApril 29, 2013
Agency Leadership 5 reasons most agency performance reviews are a waste of time Many ad agency leaders dread annual account management performance reviews. It's not that performance reviews…JennyApril 11, 2013
Agency Leadership Client complaint = agency opportunity: a four-step process Regardless of how efficient or organised they are, one of the key challenges faced by…JennyJanuary 27, 2013