Welcome to Episode 41. In this episode, Phil Cookson and I talk about the current trends in the creative agency recruitment space.
We talk about why agencies are struggling to hire right now, what they need to do differently to attract the right people, how the market is evolving.
And there are also some tips for you if you are currently looking for a role and you want to find the right agency. I hope you enjoy this chat with Phil. I certainly did.
A quick reminder that my next Account Accelerator Programme is starting on September 23rd 2021. This programme is all about building confidence for account managers. It’s designed to take you from unpredictable project revenue to more predictable account growth.
You can find more details on my website at accountmanagementskills.com/training or get in touch on LinkedIn Jenny Plant, or pop me an email jenny@accountmanagementskills.com
I think you do find most agencies, when you do talk to them about that they’ve probably had a bad experience at some point of somebody who’s come in from an in house role and not worked out or not enjoyed it. And I think that some, in some cases, that one bad experience puts them off. You’ve got a bad apple, so you throw away the bunch type thing. And I feel that there is a little bit of that, in that type of thing. And also, I think sometimes we don’t make enough of the fact that, particularly with account handling, there are other sectors where there are very strong B2B client services people that could probably be very well utilised by an agency and we don’t, again, don’t seem willing to look outside the box at people who’ve maybe come from a completely different type of industry, but have brilliant account handling and client services skills.
Yeah, and I think you’re right, as well about saying that
people who start in agencies at entry level are almost being left to their own devices, in a way, because agencies, especially small to medium sized agencies, and in the North, we’ve got a lot of agencies that you would class of that size not having a focused talent function. And your development is almost left down to whether you get a good line manager or not. And often those line managers haven’t been trained, perhaps in the right way, or even trained to manage a more junior member of staff. So you’re almost getting people who don’t fully know what they’re doing, managing and training somebody else.
Yeah, the demand for account managers is huge at the moment. I have not known a demand like this in all the time I’ve been recruiting and I must counter that with what I was saying before about supply, and the supply is dwindling, of account managers. We’re speaking to lots who are basically going client side or leaving the industry altogether, spoke to several you’ve left the industry all together to do something completely different.