Agencies use generative AI tools to make internal workflow more efficient and teams more productive.
In the latest episode of the Creative Agency Account Manager podcast, Konrad Sanders CEO of The Creative Copywriter shares 3 use cases:
1. Research
a. Provides a ‘subject matter’ expert you can quiz
b. Supplements the research you do with clients
c. Get your head around a new topic or industry
2. Brainstorming & inspiration
a. Can help with writer’s block and give food for thought
b. Create content headline ideas
c. Enhance creative writing through use of metaphors and analogies
d. Finding sources to help support or disprove an argument
3. Summarising
a. Extracting key information from online articles
b. Transcribing buyer interviews and highlighting the key points
c. Adding client value by summarising email chains and other client comms
Some of the tools Konrad’s team are testing currently include:
GPT4: inspiration/overcoming writer’s block
Wordtune Spices : ‘spicing up’ copy by finding analogies and citations, shortening, lengthening or re-writing copy in a more formal or casual tone
Fireflies : transcribing virtual meetings and summarising key points
Frase : creating SEO optimised copy
Writer : maintaining a consistent tone of voice across different channels
If you’re curious how another agency is embeds AI into their working methods, you can listen to the episode and read the transcript here.
