Account Accelerator programme – 11th January to 7th March 2024

Our next cohort of the mixed agency one year Account Accelerator™ programme begins on Thursday 11th January 2024.

To find out more and booking a no-obligation chat, please visit the Account Accelerator programme page here.

Build a more entrepreneurial mindset in your account management team

Who is this for?

• This programme is for those with a min. 2 years client management experience who are responsible for account growth.
• It’s a systematic and repeatable approach to growing existing client business.
• It includes non-salesy ways to cross-sell services, ask questions in a consultative way, propose and present new ideas and is grounded in behavioural science.
• It’s ideal for ambitious account managers and directors keen to improve their confidence with clients who want to be seen as a proactive trusted advisor rather than reactive order taker.

What are the learning outcomes?

Raise your value: Move from order taker to trusted advisor by understanding the highest level of value we provide to clients, best practice client service, how to position your agency as more strategic and propose new ideas without feeling salesy.

Focus your time: Focus your account growth actions on the right clients and right opportunities by categorising accounts & creating a relationship development map.

Diagnose the client: Understand your client’s business, increase your confidence leading meetings & asking questions to uncover opportunities to add value.

Ask for referrals: Feel comfortable asking for testimonials and referrals rather than worrying about being too pushy and make it systematic

Increase your influence: Understand the most powerful ways to present ideas by practicing behavioural science-backed principles of influence and overcome your client’s potential reluctance to change.

Create the journey: Create your own repeatable client development process from the start of a relationship to help new team members get up to speed and make account growth more predictable.

Build your authority: Review your profile & client’s activity on LinkedIn to ensure you’re staying top of mind with active clients between projects and attracting the right prospective client opportunities.

Reduce relationship risk: Spot and address relationship difficulties early by tailoring your approach and being systematic about gathering client feedback during relationship reviews.

Create the plan: Understand how a forecast works and create an actionable client growth plan for your accounts (established template provided) and be ready to present back to your senior management team.

To find out more and booking a no-obligation chat, please visit the Training page here.

Find out the great results of our previous programme graduates: