October 15, 2024
What to do when your client says they’ve found someone cheaper
An account director client of mine has been struggling with a client relationship. Unexpectedly, her…
June 7, 2024
Why do your clients really buy your agency services?
Why do clients really buy your agency services? Most agencies want to understand what clients…
September 11, 2023
Account managers need to know this about client budgets
Results of a study have come out called "Building trust and revenue with existing clients".…
September 11, 2023
What are the legalities of using AI for agencies?
Many agencies are using generative AI tools but some are concerned about: Client confidentiality i.e.…
May 11, 2023
How a copywriting agency is embracing generative AI
Agencies use generative AI tools to make internal workflow more efficient and teams more productive.…
August 31, 2022
8 ways account managers protect agency profit
The account manager's role is crucial to agency profitability. As long as the agency takes…
January 21, 2022
10 Essential Skills for Account Managers
The role and skills required of an Account Manager vary from industry to industry and…
October 18, 2017
Are You Fed Up In Your Creative Agency Account Management Role?
https://youtu.be/N8XV2zN1NXE How are your motivation levels right now? Are you fed up? I mean really…