August 1, 2012
4 steps to successfully negotiate with your client
Whether you're trying to negotiate with your client and/or procurement department, haggling for the best…
July 27, 2012
5 reasons pitching is bad for business
The time taken to complete RFPs (request for pitch) documents and prepare and deliver a…
July 27, 2012
Top 10 common commercially damaging ad agency practices
How many of the following agency practices can you identify with? Over-servicing clients Following a…
June 27, 2012
5 reasons looking after current clients makes sense
The purpose of a business is to create and keep a customer, Peter Drucker In…