Welcome to episode 106. If you’d like to know how one agency has been using AI since 2011 to predict the future for their clients, this chat will be interesting for you. It will also be insightful if you’re curious how the agency works with their global CPG and FMCG brands.
Nik Pearmine, Chief Strategy Officer at Black Swan Data, and I cover a range of topics including:
– his view on what it takes to be successful in account management
– what he thinks is in store for the future
– and whether we should be worried about AI replacing our jobs.
You can get in contact with Nik via LinkedIn: https://www.linkedin.com/in/nikolas-pearmine-138bb612/
If you’re listening to this at the beginning of 2024 and are based in the US, I wanted to let you know I’ll be running a value-packed seminar with David C Baker and Jack Skeels on 12th and 13th March in Atlanta. The event is all about the account management and project management roles. I’ll be talking about the essentials of account management, how to grow an account and how account managers work with project managers. David is extremely well known in the agency industry as he’s an agency advisor, the author of “The Business of Expertise” and “Secret Tradecraft of Elite Advisors” as well as co-hosting the 2Bobs podcast with Blair Enns. You can find all the details and book your tickets at David’s website: https://www.punctuation.com
