The Account Accelerator TM is a 12 month training and coaching programme to develop your account management team – and embed entrepreneurial thinking throughout your agency.
Here’s what you get (and how it will help).
- Proven account management and growth process – so your account managers know how to deliver ‘gold standard’ service to clients and identify new commercial opportunities (e.g. upsells, cross-sells and referrals/recommendations)
- End-to-end client growth framework (from onboarding to delivery) – so you can be less ‘hands on’ in your agency and focus on business growth (or just having more down time)
- Proactive client retention strategy – so you increase the lifetime value of your ideal clients (and don’t have to keep feeding your sales pipeline)
Increase income and impact…throughout your agency
Investing in the Account AcceleratorTM for one or more members of your account management team will benefit everyone in your agency.
Because it will help you develop – and implement – a consistent, repeatable approach to account growth and delivery.
Which means you’ll have the processes in place to upskill existing team members.
And ensure new team members can add value to the business from Day 1 (because they know exactly what to do, when).
We landed a $200k project from an existing client - thanks to the Account Accelerator™
Pay In One
£4500 + VAT
- Access to Account Accelerator ™ training & coaching programme
- Ready-to-go end to end Account Growth Strategy System
- 15+ strategy implementation templates including Client development plan PPT template, and Key takeaways and actions PDF for each of the 9 modules
- Over 40 hours of group coaching/Q & A and session recordings**
- Dedicated Slack community for participants for questions/support**
**Access for one calendar year
spread the payment
£5000 + VAT*
- Access to Account Accelerator ™ training & coaching programme
- Ready-to-go end to end Account Growth Strategy System
- 15+ strategy implementation templates including Client development plan PPT template, and Key takeaways and actions PDF for each of the 9 modules
- Over 40 hours of group coaching/Q & A and session recordings**
- Dedicated Slack community for participants for questions/support**
*Deposit of 50% to secure place, then 10 monthly payments via GoCardless of £250 + VAT
**Access for one calendar year
Meet the Account AcceleratorTM
founder & programme leader
Hi – I’m Jenny Plant.
I created the Account AcceleratorTM because agency owners were telling me they knew their existing client accounts could grow further – but needed their account management team to:
- Act as ‘trusted advisors’ rather than ‘order takers’ – so they understood their clients business objectives and felt confident to have conversations about how the agency could help
- Spot upsell and cross-sell opportunities (and follow them up effectively) – so they could increase retention and generate new business opportunities with existing clients
- Ask insightful questions to uncover client challenges – and feel confident presenting new ideas and asking for referrals /testimonials – so they help maintain a strong sales pipeline of new leads and capture proof of happy clients
With over 30 years experience in account management and having trained account growth since 2016 I know not all account managers have the skills, experience or mindset to deliver at this level. And many agencies don’t have the right internal processes in place to support account managers with account growth.
However, with the right strategies, systems and processes in place, your account managers can become more entrepreneurially minded – which could have a big impact on your bottom line.
“We sold a million pound proposal - thanks to the skills we learned on the Accelerator Programme” Arran Kirkup, Indiespring
The Account AcceleratorTM is designed to give your account managers, account directors and client services directors the entrepreneurial skills they need to grow your client accounts – and your agency.
Since 2016, more than 500 account managers at every level of seniority have taken the programme – and implemented the strategies/skills they’ve learned in their agencies with some impressive results.
Here’s the kind of results they achieved within months of completing the Account AcceleratorTM.
- Arran Kirkup – then Account Director of app development agency Indiespring – sold a million pound proposal
- Bethany Sharma – then Client Services Director at award winning digital marketing agency Hallam – plugged a £20k sales gap
- Kayla Levasseur – Senior Account Manager at higher education marketing agency Echo Delta – won a $200k video shoot from a client
- Gareth Preston – Lead Consultant at strategy, design and software development agency Thought Quarter – sold upgrades & services to the value of tens of thousands of pounds
Want to find out more about the Accelerator Programme?
Our account managers are more proactive about asking for referrals and presenting new ideas to clients
Frequently Asked Questions
Q1: What’s included in the Account Accelerator ™ programme and what’s the time commitment?
Pre-programme:
- Video introduction and preparatory exercises
- Training needs questionnaire
(Time commitment approx. 30 mins)
First 9 weeks training:
- 5 x fortnightly live group training sessions via Zoom (90 mins every fortnight)
- 4 x fortnightly live group coaching sessions via Zoom (90 mins every fortnight)
(Time commitment: approx. 13 hours)
One calendar year:
- Fortnightly group coaching sessions for individual support
- Peer-to-peer community for support on Slack (access for one calendar year)
(Time commitment: approx. 90 mins every fortnight)
Resources:
- Personal portal with recordings of live training & coaching sessions (access for one calendar year)
- Client development plan PPT template
- Key takeaways and actions pdfs for each of the 9 modules
- Various frameworks/scripts/models
- Account growth Trello system with all strategies from project start to project end (copy and adapt for your agency)
Q2: How much is the Account Accelerator ™ programme?
Option 1: £4,500 + VAT paid upfront or Option 2: £5,000 + VAT: 50% upfront (£2500) plus 10 monthly payments of £250 +VAT via GoCardless
Q3: How is learning delivered in the Account Accelerator ™ programme?
The programme includes five fortnightly 90 minutes Zoom training sessions spread across the initial 9 weeks of the programme – recorded and hosted in a dedicated, private membership area. Participants also join the fortnightly Zoom group Q&A coaching sessions which are recorded and hosted on Slack (26 across the year).
Q4: Who is the Account Accelerator ™ programme suitable for?
The Account Accelerator ™ is suitable for agency account managers, directors or client services directors responsible for managing the day to day client interactions, increasing revenue from existing clients and growing the account.
It’s ideal for client-facing agency individuals who want to improve their confidence with client sales conversations, think more commercially and be seen as proactive trusted advisors rather than reactive order takers.
Q5: Who is the Account Accelerator ™ programme NOT suitable for?
It’s not suitable for:
Account managers with less that one year’s experience
Account managers/directors who are not interested in implementing the learnings from the programme, either during the programme or after it.
Account managers/directors who have a closed mind to the possibilities of cross or upselling in a non-salesy way
Q6: How much time do participants need to invest in the Account Accelerator ™ programme?
We recommend participants plan to invest approximately 2.5 hours per week for the first nine weeks of the programme followed by 1.5 hours every fortnight for the rest of the calendar year.
Q7: How long do I get access to the digital resources/recordings that come with the Account Accelerator ™ programme ?
You will have access to the session recordings for one calendar year from the date of the first live training session.
Q8: If I invest in the Account Accelerator ™ programme for a team member, can the resources be shared with the rest of the team/company?
No – the Account Accelerator ™ is sold on a one person per programme basis. This means that only the named participants can take part in live training/view recordings of live sessions. However, if you would like to send more than one participant, we may be able to offer a discount for multiple enrolments – you can book a call to discuss here.
However, the following resources may be shared with the rest of the agency team:
- Account growth Trello board
- Key takeaways and actions from each module
- Client development plan PPT template
Q9: What kind of results can I expect from the Account Accelerator ™ programme?
The training results are dependent on implementation. All the training, resources and coaching will be provided for your success. The rest is down to action taking! Please see past client testimonials for results.
Q10: What happens if I invest in Account Accelerator ™ programme and realise it’s not for me? Can I get a refund?
Please note places on the Account Accelerator™ are non-transferable and non-refundable
Q11: I can’t make your January intake for the Account Accelerator ™ programme - can I join the next cohort?
There are five intakes a year for the Account Accelerator™ programme so you may be able to join another cohort. Join the waitlist here to be first to hear when enrolments open for the next cohort.